Gen Z (also known as Zoomers and Generation Z) are people born between 1995 and 2012. Comprising 30% of the world’s population, they are a generation molded by the global pandemic, political gridlock, racial reckoning, climate crisis, and the advent of artificial intelligence. Gen Zers are children of the digital age and are tech-savvy, risk-averse, independent, competitive, and open-minded. How do you attract this unique group of workers to your business/company? How do you recruit Gen Z?
Attracting and Recruiting Gen Z
To recruit Gen Z, you must understand their mindset and adopt innovative tactics to draw them. Following are suggestions for attracting and hiring this distinctive group.
- Create a positive and personalized candidate experience: As Gen Z values a personalized experience, customize company communication with candidates (no one-size-fits-all messaging). Create an appealing online application procedure (user-friendly, mobile-friendly, visually appealing). Utilize videos, employee testimonials, and social media (Instagram, TikTok, YouTube) to demonstrate company culture. Offer a variety of interview formats, including in-person, video, and asynchronous (recorded responses to pre-set questions). Create a respectful and supportive relationship with applicants. Provide constructive feedback and timely status updates. To improve/refine your hiring process, request input from applicants regarding their experience.
- Provide meaningful employment: Zoomers are committed to meaningful and fulfilling endeavors and wish their work to be a purpose-driven pursuit.
- Develop company branding prioritizing inclusion, diversity, authenticity, transparency, and social responsibility. Generation Z values and seeks work that reflects these ethics.
- Effectively communicate employee value proposition: Ensure your organization demonstrates a pathway to a rewarding career. Highlight recognition/appreciation, mentorship, learning/development, workplace flexibility, work-life balance, and community participation.
- Optimize job listings: Include specific job descriptions and pay transparency in your listing. Align descriptions with Zoomer’s desires for personal growth and purpose.
- Provide flexibility: Offer flexible work options (four-day work week, remote work, flex hours).
- Utilize skills-based hiring practices, opening the door to Gen Zs with less work experience than older candidates.
- Provide competitive benefits and compensation through a comprehensive package.
Where To Find Assistance Recruiting Gen Z
Do you need assistance recruiting Gen Z workers for your organization? Are you bewildered by the needs, wants, and desires of Zoomers? Contact Equation Staffing Solutions. Our Calgary-based agency understands Generation Z. We’ll help you communicate your company values, generate attractive job listings, and create a positive, personalized candidate experience that’s sure to attract Zoomers. If you are looking to hire Gen Z employees, we can help!